Brief Introductory Articles
Perkins, H. Wesley, 2006. "A Brief Summary of Social Norms Theory and the Approach to Promoting Health." A one page summary of the Social Norms approach.
Perkins, H. Wesley. 1995. "Prevention
through Correcting Misperceptions of Alcohol and Other Drug Norms: Notes
on the State of the Field." Catalyst (A Publication of
The Higher Education Center for Alcohol and Other Drug Prevention and
the U.S. Department of Education). Vol. 1, No.3, pp. 1-2 (2 pages).
Review of State of the Field
Perkins, H. Wesley. 2014. "Misperception is Reality: The "Reign of Error" About Peer Risk Behaviour Norms Among Youth and Young Adults." In Xenitidou, M. and B. Edmonds. (Eds.) The Complexity of Social Norms, Computational Social Sciences. Switzerland: Springer International Publishing, pp. 11-36. (order from Springer books, abstract)
A comprehensive and practical guidebook authored by Michael Haines, H.
Wesley Perkins, Richard Rice and Gregory Barker published by the National
Social Norms Resource Center Center in 2004. This guidebook gives a theoretical
overview as well as step by step tasks for implementing a social norms
marketing intervention in high school and community settings. (104 pages)
Higher Education Center for Alcohol and Other Drug Prevention released
a new publication by H. Wesley Perkins, and David W. Craig, titled "A
Multifaceted Social Norms Approach to Reduce High-Risk Drinking: Lessons
from Hobart and William Smith Colleges." This work provides a detailed
example of coordinated social norms strategies producing positive results
confirmed with extensive evaluation measures (36 pages).
Perkins, H. Wesley. 1997. "College Student Misperceptions of Alcohol
and Other Drug Norms among Peers: Exploring Causes, Consequences, and
Implications for Prevention Programs." Pp. 177-206 in Designing Alcohol
and Other Drug Prevention Programs in Higher Education. Newton, MA:
The Higher Education Center for Alcohol and Other Drug Prevention, U.S.
Department of Education (30 pages).
Perkins, H. Wesley. 2005. "Critical Concerns for Evaluating Social Norms
Interventions with Survey Data." in The Social Norms Review, Volume
1 No. 1, pp. 1-6. National Social Norms Resource Center.
Perkins, H. Wesley. 2002. "Social Norms and the Prevention of Alcohol
Misuse in Collegiate Contexts." Journal of Studies on Alcohol,
Supplement No. 14, pp. 164-172 (9 pages).
Linkenbach, Jeff, et al. 2002. The Main Frame: Strategies for Generating Social Norms News (46 pages).
EDITED VOLUME OF SOCIAL NORMS CASE STUDIES AND OTHER RESEARCH IN A VARIETY OF YOUTH AND ADULT POPULATIONS
Perkins, H. Wesley (Editor). 2003. The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. San Francisco: Jossey-Bass. Click here for book contents and publisher ordering information.
Alcohol Education Project - Hobart and William Smith Colleges' model program site with extensive resources to addrress alcohol misuse in middle school, high school, university, and community settings throughout the United States and internationally (http://www.AlcoholEducationProject.org/)
Social Norms Surveys Online - Hobart and William Smith Colleges' survey resources for social norms data collection regarding alcohol, tobacco, and other drug use, bullying and violence, academic engagement, and other issues of health and well being in secondary school and higher education environments (http://www.SocialNormSurveys.org/)
Youth Health Safety Project - Hobart and William Smith Colleges' project focusing on secondary school populations applying social norms to prevention of alcohol, tobacco, and other drug use, bullying and violence, and promoting academic engagement, and other issues of health and well being (http://www.YouthHealthSafety.org/).
National Social Norms Institute- The NSNI was established by the University of Virginia in 2006. Its mission is to conduct ongoing research into the effectiveness of social norms methodology to combat high-risk drinking among students; the purpose of the institute is to research, evaluate, and disseminate information on the social norms methodology to the field (http://www.socialnorm.org)
Social Norms National Research and Resources - Hobart and William Smith Colleges' collection of research and resources to support the application of the social norms approach in a variety of settings and health issues (http://www.SocialNormsResources.org/)
The Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention - A page from the website sponsored by the U.S. Department of Education including resources for creating a healthy normative environment (Create a Health-Promoting Normative Environment)