MOST VALUABLE PLAYERS -- USING SOCIAL NORMS TO TARGET ATHLETES AS A HIGH-RISK SUBPOPULATION

Perkins, Craig, and Diana, HWS Alcohol Education Project

http://alcohol.hws.edu

October 18, 2003
The U.S. Department of Education’s 17th Annual National Meeting
Austin, TX
MOST VALUABLE PLAYERS -- USING SOCIAL NORMS TO TARGET ATHLETES AS A HIGH-RISK SUBPOPULATION

H. Wesley Perkins, Ph.D.

Professor of Sociology

David Craig, Ph.D.

Professor of Biochemistry

David A. Diana, MA, CASAC

Director, Alcohol and Other Drug Programs

Hobart and William Smith Colleges

Geneva, New York

http://alcohol.hws.edu/mvp