Notes

Slide Show

Outline

1	October 18, 2003 The U.S. Department of Education’s 17^th Annual National Meeting Austin, TX MOST VALUABLE PLAYERS -- USING SOCIAL NORMS TO TARGET ATHLETES AS A HIGH-RISK SUBPOPULATION H. Wesley Perkins, Ph.D. Professor of Sociology David Craig, Ph.D. Professor of Biochemistry David A. Diana, MA, CASAC Director, Alcohol and Other Drug Programs
2	Project Components http://alcohol.hws.edu/mvp A protocol to anonymously survey an entire college sub-population using a web-based instrument Print media Electronic media Peer educator strategies
3	Advantages of Web-Based Surveys Improve the accuracy of student responses Provide the flexibility of adding customized questions for a particular school project or concern Reduce data collection costs Greatly increase the rapidity with which data can be made available Increase the integrity and efficacy of a social norms media campaign Facilitate an ongoing program assessment strategy
4	Preserving Anonymity and Controlling the Sample Username / password controlled entry Time activated accounts
5	Procedures for Administering a Web-Based Survey to Intercollegiate Athletes Establish survey schedule and define corresponding usernames/passwords Coaches have athletes sign up for survey times (mixing teams in each time slot) Distribute schedule, survey script and instructions to peer educators
6	Web-Based Survey for Athletes
7	MVP Factoids^TM in the campus newspaper sports section MVP Factoids are short statistical snapshots of the student-athlete community published regularly in the campus newspaper. All sorts of characteristics drawn from reliable data bases are reported here. One items in each column is designed to reveal actual norms about alcohol and other drugs.
8	Sample Article
9	Sample Article
10	Print Media posters in displays and campus newspaper
11	Electronic Mail MVP E-Bits^TM Targeted periodic release of information to student-athletes, coaches, and training staff Mechanism to communicate sensitive and personalized information Mechanism to intensify norms dosage for target sub-population without overdosing general campus population.
12	MVP Factoids^TM interactive multimedia program and screen saver on kiosks throughout athletic facilities MVP Screen Saver MVP Factoids Multimeda Program 9 kiosks in high-traffic “milling” areas in training rooms, fitness center, field house drinking fountain, health center, gymnasium, and outside staff offices More than 100 public-access computers in library and academic buildings
13	Interactive CD-ROM
14	Web Delivery of Peer Messages
15	Peers Educating Peers (PEP)
16	Training Topics
17	Program Outline
18	Program Outline (con’t)
19	Feedback from Participants
20	Feedback from Participants (Con’t)
21	Assessment of Program Impact
22	Program Media Exposure (10/31/02 – 11/6/02 survey with 373 respondents)
23	Attitudes, Misperceptions, and Alcohol Consumption Among Male Student-Athletes
24	Attitudes, Misperceptions, and Alcohol Consumption Among Female Student-Athletes
25	Initial Impact on Consequences of Student-Athlete Drinking
26	ALCOHOL VIOLATIONS REPORTED BY CAMPUS SECURITY AND RESIDENTIAL EDUCATION STAFF RESULTING IN REFERRAL TO MANDATORY ALCOHOL EDUCATION WORKSHOP